When most people hear San Diego, they think of sunny beaches, ample tourism, and green parks, but ignore the historical communities of Barrio Logan and Southeast San Diego. These diverse communities carry the weight of their rich culture, impoverishment, disenfranchisement, and environmental toxicity; it is here where we see the interplay between racism, urban planning, and politics rear its ugly head. Cultural suppression, social injustice, economic inequality, health disparities, and pollution are eating us alive. Time to heal, inspire and empower our communities to be more resilient via social-impact urban design as employed
in the Park-to-Bay (P2B) Project, which targets the root causes, not the symptoms, by empowering the
people.
The P2B model is centered around walkability, connecting parks to connect people. We share the community story by creating a multi-destination, inclusive, safe, and sustainable green corridor with a double-aisle of trees, community gardens, art corners, farmers' markets, pop-ups, street vendors, and more. P2B increases access to heritage sites & information by facilitating community walkability and inviting
tourism.
P2B fosters job creation & cultural preservation while nurturing innovators and entrepreneurship. By creating opportunities for local vendors and artisans, the community can monetize, illuminate, and preserve its diverse heritage, identity, culture, traditions, history, & natural environment.
Heritage conservation will come in the form of placemaking, art, and community spaces, revealing hidden treasures and uniting our diversity to create a space that matters. Trees absorb pollution while encouraging daily physical activity, which also reduces chronic diseases and improves residents’ physical and mental health.
This is a plan to rebirth, re-imagine, and renew our city image that communities everywhere should implement now. Through thoughtful urban design that puts culture at the forefront, we can make a difference!